Abstract-CRM failed to work well in reality because it is
simply recognized as software. This paper regards CRM as an
advanced management philosophy and practice with which
organizations achieve enduring profitable growth and long-term
value optimization through building and increasing loyalty of
potential and current customers. To make CRM work through
supply chain efficiency, the CRM strategy, the CRM-ERP
integration architecture and the trust between supply chain
participants shall aboveall be carefully considered.