Best Western Print Advertising
Advertising reflects on every Best Western. Just as guests count on
Best Western to deliver a certain standard of quality, they also expect
consistency in the advertising message they receive.
There is flexibility in advertising formats; however, these guidelines help
customers recognize a property as part of the Best Western worldwide hotel
family, which leverages advertising expenditures to maximum potential.
When potential guests are provided a clear and immediate Best Western
visual identification, they are assured that their lodging expectations will be
met. Remember, these are suggested formats. An ad can be designed in
any format as long as it meets the requirements in this Manual.