As monetary incentive was advertised within the posting, there may be concerns that the population recruited may be more interested in money-making endeavours and may not be fully committed to the study, since platforms such as Kijiji and Craigslist (which contributed about 58% of recruits in Phase 2) are often used to find economical deals. However, comparisons of socio-demographic characteristics as well as a previous history of medical conditions and fertility issues between recruits from traditional healthcare-based vs. social media-based sources revealed no differences in our study. Due to our limitations of a small sample size, further research is necessary to investigate potential bias in the population recruited from social media-based platforms. Nonetheless, our results suggested that even though compensation may act as an initial attractor to invoke interest in pursuing a study, since participants were only given compensation upon completing the study, their continued participation indicated commitment to research for benefits beyond short-term monetary gain.