Despite the lack of unanimity in the different models that these articles presented, we found many similarities among the elements they considered to be relevant for the measurements of e-service quality. Thus, Zeithaml et al. state that consumers basically use similar dimensions when evaluating e-service quality in accordance with the type of product ir service that is being evaluated on the Internet.
Our review showed that most researchers consider the dimensions efficiency, security and privacy, communication, reliability, and information as components of e-service quality. To these we shall add a sixth dimension which we denote value-added service, considered in research on e-marketplaces as constituting differentiating elements that help an organization achieve a competitive advantage. These are principally services that complete the common transactions of the e-marketplace. They include financial, logistic, and integration services. In the following, we shall review these six proposed dimensions of quality.
Despite the lack of unanimity in the different models that these articles presented, we found many similarities among the elements they considered to be relevant for the measurements of e-service quality. Thus, Zeithaml et al. state that consumers basically use similar dimensions when evaluating e-service quality in accordance with the type of product ir service that is being evaluated on the Internet.Our review showed that most researchers consider the dimensions efficiency, security and privacy, communication, reliability, and information as components of e-service quality. To these we shall add a sixth dimension which we denote value-added service, considered in research on e-marketplaces as constituting differentiating elements that help an organization achieve a competitive advantage. These are principally services that complete the common transactions of the e-marketplace. They include financial, logistic, and integration services. In the following, we shall review these six proposed dimensions of quality.
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