In-mouth texture largely determines the acceptability of ice cream, making it a key quality factor. Its
perception involves movements of the tongue and other oral structures while the product melts and
becomes a smooth, creamy viscous liquid as its temperature increases. Time is therefore an important
issue in the sensory perception of ice cream, but has barely been considered in ice cream evaluation. In
the present work, six ice cream samples with very different textures, formulated with milk, cream, egg,
and hydrocolloids, were analysed by the Temporal Dominance of Sensations (TDS) method. Iciness,
coldness, creaminess, roughness, gumminess, and mouth coating were assessed. Hydrocolloids (and
cream or egg to a lesser extent) modulated the temporal perception of ice cream attributes, reducing the
first impact of sensations such as iciness and coldness. They also favoured an early perception of
creaminess. Dynamic perception techniques combined with consumer sensory description by CATA
(Check-all-that-apply) and liking scoring techniques gave a better understanding of which attributes
drive consumer liking in relation to ice cream consumption.