It is further explained in channel literature that channel outcomes may consist of two steps, first qualitative followed by a quantitative step (John, Ruekert, Churchill 1983; Robicheaux & El Ansary 1976, Ruekert & Churchill, 1984).
It is further explained in channel literature that channel outcomes may consist of two steps, first qualitative followed by a quantitative step (John, Ruekert, Churchill 1983; Robicheaux & El Ansary 1976, Ruekert & Churchill, 1984).