A primary objective of the code of ethics is to define what the company is about and make it clear that the company is based on honesty and fairness.
Employees should follow customer satisfaction, business profitability and continuous improvement are key factors in business principles.
The requirement to report any violators is normally a component of the ethics code's personal responsibility. This is meant to show that it is not sufficient to merely adhere to the values and principles but to help ensure every employee supports the code of ethics by reporting violators.