At the same time as the rise of new ICTs, there has been the development of CRM and KM approaches for enhancing both relationship strategies and organizational learning capabilities. For instance, the evolution and integration of different ICT over time enabled the adoption of different and more evolved marketing approaches, giving birth to the present CRM systems. These systems support the development of current relationship strategies, which, in turn, were delineated by the evolution of marketing relationship strategies over time. On the other hand, market knowledge which is directly related to information about customers and other environmental elements and internal knowledge have become a strategically important resource for an organization, serving as a basic source of competitive advantage.