Proctor & Gamble in Japan
What can be a sexual tease in one culture can be downright inappropriate in another. And when an American company doesn’t realize this, what results in another advertising blunder. When P&G launched one of it’s brand in Japan with an ad that showed a woman bathing and her husband entering the bathroom and touching her, the Japanese rejected the ad and the brand, because they consider this, an inappropriate behavior and in poor taste.