If food is the secondary influence factor on the travel behaviour of tourists, it is defined as culinary tourism. The tourists shows moderate interest in food and food related activities are part of a wider range of the holiday experiences. When the interest in food is rather low, but the tourists still visits the local market or restaurant it is interpreted as rural or urban tourism. The last group on the chart are tourists where food does not influence the travel behaviour or motivation. In conclusion, this graphs shows that when the number of tourists increases, the lower the interest for food and the less influence food has on the travel behaviour and motivation (Hall & Sharples 2003).