Kim Soojung (Kim 2006) also mentioned in ‘A new trial about the Korean
Wave over the Glocalisation: the approaches of case study that SM entertainment
made Korean Wave Star’ that SM Entertainment used glocal strategies to be a tool
for entering overseas markets. For example, they cooperated with Avex Trax
(Japanese record label) for exporting K-pop to Japan and sent their artists to Japan to
debut their Japanese albums.