Finally, experience simulation through multimedia content, such as travel sites that use
three-dimensional demos, music vendors that provide sample
downloads, camera retailers that offer high-definition
sample photos, and virtual models that enable consumers to
try on outfits, creates a direct experience for online shoppers
(Lurie and Mason 2007; Schlosser 2003; Weathers,
Sharma, and Wood 2007).
These differences can change the way consumers process information (Ha and Hoch 1989;
Hoch and Ha 1986)