Informal Economy: the informal economy plays a key role within emerging markets. By some accounts over 60% of a countries economy lives in the informal economy, without bank accounts, cable, electricity or housing. Good examples of the informal economy are the Favelas of Brazil, or shantytowns of Lagos, Nigeria. They all have their own unique market conditions and informal economies. Companies can excel in this market space like the UAC foods, whose Gala Sausage Roles are not sold in stores but rather distributed by an informal network of street vendors targeting commuters and pedestrians.