Pestel Analysis of the IKEA Corporation
In this research report Author have identify business strategy about IKEA as an organization, the first part of this research is about introduction of IKEA which explain all initial information and its process from Supplier to customers. Next part contain literature review that try to identify what is the different between operational and tactical planning, it also analysis and rational with IKEA. Middle part of this research contains SWOT and PESTEL analysis of IKEA with theatrical background and explains each and every factor which can effect in business operational and tactical planning. In last Author has concluded this research with conclusion about over important of strategy in business.
Introduction:
Business strategy itself shows that strategy needs for every business. To achieve object in certain time period, each and every organisation required strategy and to stay top on the table need better strategy then the other competitors (Houston, 2002) The reason to make strategy is to make business fit into its environment. So that every time you should change strategy according to environment (Houston, 2002) Business strategy is nothing but make a plan and take decisions, and using that plan and decision achieve greater profit and success in decided time (Kourdi, 2009) By making strategy organisation can know where resources like finance, people, effort, technology should be concentrated (Kourdi, 2009)
Find out more from UK Essays here: http://www.ukessays.com/essays/marketing/pestel-analysis-of-the-ikea-corporation-marketing-essay.php#ixzz3WVxHSIPD