4. Inventory• The inventory relates to perishability Characteristics in services marketing . The services cannot be easily saved stored for the future use
.• e.g. –empty seat in a 10 am flight to Mumbai from Delhi cannot be carried over to provide more seating in next flight.
• The combination of perishability & Fluctuating demand present challenges for marketers engaged in product planning, pricing, promotion, distribution of services.
• A). Restaurants offer “Happy Hour” rates to invite customer for easily dinner hours
.• B). Mc Donald use part –time employee (contester person ) to mid the peak hour rus