Good looks are more important, because even if you do have a "good personality", without being attractive you have absolutely no pull. Same goes for girls: even if I met a girl who had just the sweetest soul ever, but she was ugly... most likely would not be happening at all. I think most would agree with me on this. Nothing wrong with it, just human nature.
Now there is an exception. You don't have to be supermodel caliber, but if you have a strong, outgoing, funny personality (this doesn't mean being a sweetheart) then you have some wiggle room in the looks department. Never underestimate the attractiveness of power and/or status to women. Ever see a not-so-good-looking dude walking down the street with a smoking hot girl... get into a really, really nice car? Haha yeah, that guy has been chasing money, success, and power... and that's how it happened.
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