Social Network Analysis (SNA) is emerging as a valuable tool in predicting and influencing consumer behavior. SNA differs
from traditional social scientific studies, which assume that it is the attributes of individuals that matter most. SNA produces an alternate view, where the attributes of individuals are less important than their connections with others. Thus, SNA allows
you to gain insights into non-obvious relationships between people, places and things.This represents an order-of-magnitude increase in the ability
to evaluate consumer behavior and identify individuals who
demonstrate a strong ability to influence others, otherwise
known as their sphere of influence. The technology now exists
to process huge amounts of data, making it possible to analyze
network data from numerous sources.
Keep in mind that SNA is just one tool that can be used to
understand consumer behavior. Others include anomaly
detection, predictive analytics and rules-based analytics.
Social Network Analysis (SNA) is emerging as a valuable tool in predicting and influencing consumer behavior. SNA differs
from traditional social scientific studies, which assume that it is the attributes of individuals that matter most. SNA produces an alternate view, where the attributes of individuals are less important than their connections with others. Thus, SNA allows
you to gain insights into non-obvious relationships between people, places and things.This represents an order-of-magnitude increase in the ability
to evaluate consumer behavior and identify individuals who
demonstrate a strong ability to influence others, otherwise
known as their sphere of influence. The technology now exists
to process huge amounts of data, making it possible to analyze
network data from numerous sources.
Keep in mind that SNA is just one tool that can be used to
understand consumer behavior. Others include anomaly
detection, predictive analytics and rules-based analytics.
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