Communication is one of the most important functions of
management. Coaches of team and individual sports
should know how to communicate successfully with
athletes and assistants in order to maximize individual
and team performance. A lack of communication means
problems in coordination, cohesion and cooperation
among the group. The coach, acting like the transmitter,
should find the most appropriate ways to send its
messages to the receivers, athletes and assistants.
Effective communication between coaches and athletes in
practice, before, during and after the game is a crucial
factor and could affect positively or negatively team and
individual performance. This research, based on review of
literature and questionnaires, indicates the
communication barriers among coaches and athletes,
defines basic communication principles, and suggests
methods of improving communication. The results and
conclusions of this research are important for coaches,
who coach and lead athletes and wish to have an
effective and fruitful communication style.