While trade-offs in sustainability contexts are sometimes emphasised (Hahn, Figge, Pinske, & Preuss, 2010) the aim of a pragmatically informed sustainability accounting particularly in a complex supply chain management context of collaborating with various tiers of suppliers can only be to support management to overcome trade-offs or to create win situations for all stakeholders involved (Baker & Schaltegger, 2015; Burritt & Schaltegger, 2010).