Lack of customization for automobile parts is another major obstacle to foster electronic commerce. However, as mentioned in the previous sections, mass customization practices are increasingly employed in many industrial sectors, including the automotive industry. In the automotive industry, it is extremely important to meet and even exceed customer expectations and needs. Lack of customization for automobile parts as pointed out by the companies may be attributed to an important limitation of technological capability. Hence, the Industry is required to develop its technological infrastructure, qualified man- power, and sophisticated information systems.