The paper tackles the estimation of weighted average cost of capital (wacc) for developing financial markets for regulated industries from the perspective of the current financial crisis. The cost of capital is crucial in capital budgeting decisions, performance evaluation and in our case, business regulation. It is the yield that investors require for their
investments and it is used as a discount rate to calculate the present value of the expected free cash flows of the company. In times of financial crisis an obvious question arises, i. e. how to estimate an appropriate wacc.
In the paper, we argue that the most accurate for this purpose is a long term wacc, which takes into consideration a long-term stable yield of capital.We argue that since an investment is a long-term decision of the company and its cash flows are estimated on long run, also the adequate wacc has to be considered from a long-term perspective. Thus, it has