Step 3: Draft and have your crisis communications pre-approved
When you’ve identified the means of communicating with your key stakeholders, the next step in your crisis preparedness is to make your crisis management life easier. Approving communications can often be a long and tedious task. First you have to draft them, then you have to get legal and compliance to approve them, then you need to edit them…
Option 1: Draft and pre-approve your crisis communications at-length
Option 2: Draft your communications in the form of bulleted options
Crisis communications is a tricky thing to master. Successful crisis communication requires a lot of thought and preparation. So don’t leave it up to chance. Sit down with your organization’s leadership team and begin to think through and implement the above 3 steps into your crisis preparedness program. Do the work now so that, when a crisis strikes, you can focus on what matters most: communicating effectively and efficiently with those who matter most to your business.