•What is the added value of the idea? Define the impact for the industry.
•How realistic is the idea? Define how this can be successfully taken forward.
•How different is the idea? Don’t repeat what’s already going on somewhere else.
•How commercially sensitive is the idea? Focus on collaborative, non-competitive industry actions.
This qualification process led to the development of three initiatives that begin to address the Digital World and Fight for Resources megatrends: