SLIM PRO MARKETING PLAN
Executive Summary:
Introduction:
“Slim-Pro”, will be bottled water and will be positioned as the only available mineralized water on the market. The product is basically purified water with essential minerals added (calcium and magnesium). It will bring a unique rehydration experience to consumers. It will present itself as the only water that provides you with the essential minerals that your body needs when doing diet or working out, while being provided in a package with an attractive and slim look.