conclusion
Yakult into the market in an attempt to tell consumers that the "sour milk", but for people who know the benefits of "sour milk", said very little. Most just know that a product with a packaging shape. A strange taste different from their milk. It called for a similar product made from cow's milk. It is expensive compared to the amount of dairy products together in that era.
Yakult was initially promoted by the consumer to store bottles. Took to the invention is the use of various types. Focus on chairs that can support the weight of a seat. Which seems to indicate a strong, allegedly drunk, perhaps no different from packaging. Flows to Thailand for a new product as well.
Distribution system of Yakult. It is different from other products in that era because with direct sales distribution in cash. The establishment of distribution centers in the area thoroughly using a bicycle designed specifically as a vehicle for the distribution of goods. Together with the uniforms of the staff had not changed until today. And remember a catchy slogan that across the country.
"I know Yakult. Yakult girl asked me in. "
Yakult consumers are often subject to debate is that Yakult help resolve constipation, diarrhea, or help fix that. When such problems and asked the girl to Yakult. I will not answer that "Solved both of you. Yakult because it helps the digestive system ", which gives its name Yakult was tied hardly a name synonymous to the word. Lactobacillus ever
But whether the features and quality of Yakult is, however. Education is extremely important that the Yakult is a product with a minimal advertising budget. Compared to sales and revenues. And product selling prices. Compared to the same product category. But with sales up compared with the same type of product.
The strength of the brand Yakult in Thailand. In addition to the selling price and then sell the most. Available at the residence of modern distribution channels, also known as Modern Trade minimum. Or live channel such that it is. This may be because you live channel said. Must accept the terms of payment of the distribution. Yakult, which is unacceptable. Because sales of Yakult is in the category "Pick fresh" every step all the time.
Yakult is its marketing spending to a minimum. Most sold and generate income in the distribution chain until satisfaction of all parties. This product awareness to the ultimate consumer. Or to conclude that a product that is strong. It's hard to be against top-class competitors would not be wrong.