We pursue a global brand strategy focusing on creating brand consistency across all communication channels and markets. To further strengthen our brand, we expect to invest a significant amount of our revenue on marketing. We intend to continue to use the internet to promote our brand as well as to attract and retain customers by fostering customer loyalty through channels such as the Floral Shimmering Club and our Facebook fan page. In 2015, we launched an online sales platform to further increase brand awareness and maximize customer reach as well as to foster the potential for additional revenue opportunities.