History the Company MK Suki has opened its first branch in Central Plaza Ladprao in 1986. which at that restaurant Sukiyaki was not knownat the time but MK Suki made it popular. It was widely accepted by many customers. At the same time there was an introduction of modern management and marketing operations.
The business began to expand its branches in Bangkok. and its nearly Provinces. In addition to the business of serving Sukiyaki , Its also operates under the name of a Japanese restaurant, "Yayoi" which began, its operations in 2006. under the Japanese name and trademark "Hakata" and "Miyazaki".
Vision To offer delicious and healthy food along with extraordinary dining service for the happiness and joy of our customers
Missions -To be an excellent restaurant operator that offers healthy and delicious food to customers
-To learn and deeply understand the needs of our customers and to provide the best meal
and service for our customers at a reasonable price
-To provide a quick and warm service to maximize customer's satisfaction
-To make employees happy and contented in their work
-To assist and provide social and environmental support
Mainpoint 2 Marketing Mix Strategies
Product: The food must have the quality of fresh, delicious. There is a strong brand that is marketed by the promotion at any time. To perpetuate the memory customers. Do not forget to MK The concept coined by advertising customers. Easy to remember the brand is what to eat. Eating, eating the MK.
Price: The price must be reasonable for the quality of food and service. Not too expensive The general public can eat Pricing for both the high and low prices. All targeting to each group. With the ease of payment. Pay either a credit card or cash on restaurant menu in each restaurant Whether or Yayoi Suki has identified a clear price so as not to confuse customers. Japanese restaurants have opened 30 branches to capture market lower from MK Suki.
Places: The place must be clean, safe,and not too crowded.There is convenient parking Most are located in malls and there are a lot of branches across the country. Most are focused on a Lotus and according to the General Department store.
Promotion: Sign up to collect coupons for discounts advertised. Reflect the intensity of employees That will be happy to compose songs that stick to the ears. Enjoyable listen and remember that there is another menu Such as pork roast duck Timsum The image also emphasize the warmth of family and desire.To deliver the good to the people we love.
Mainpoint 3 PRODUCTS CHARACTERISTICS
Sukiyaki in Thailand MK Suki There are a total of 353 all branches across the country, most are located in the shopping centre. Modern trade and the community include the Mall, Tesco Lotus, big c, Robinson Mall. The Esplanade is a major. Department source of customers with medium to high income level, with the total number of branches broken down by regions.
Japan restaurant business under the name and trademark Yayoi operated by asubsidiary company is a company MK Inter food Limited by the franchise is coming from Japan countries Plenus.Yayoi restaurants in the casual atmosphere of bright. Japan food services under the concept of "serving delicious hot fast" focused on. Fast service but the quality is all dish.
As of March 31 the company had a restaurant Yayoi in 2013 total 95 branches across the country.
History the Company MK Suki has opened its first branch in Central Plaza Ladprao in 1986. which at that restaurant Sukiyaki was not knownat the time but MK Suki made it popular. It was widely accepted by many customers. At the same time there was an introduction of modern management and marketing operations.The business began to expand its branches in Bangkok. and its nearly Provinces. In addition to the business of serving Sukiyaki , Its also operates under the name of a Japanese restaurant, "Yayoi" which began, its operations in 2006. under the Japanese name and trademark "Hakata" and "Miyazaki".Vision To offer delicious and healthy food along with extraordinary dining service for the happiness and joy of our customersMissions -To be an excellent restaurant operator that offers healthy and delicious food to customers -To learn and deeply understand the needs of our customers and to provide the best meal and service for our customers at a reasonable price -To provide a quick and warm service to maximize customer's satisfaction -To make employees happy and contented in their work -To assist and provide social and environmental supportMainpoint 2 Marketing Mix StrategiesProduct: The food must have the quality of fresh, delicious. There is a strong brand that is marketed by the promotion at any time. To perpetuate the memory customers. Do not forget to MK The concept coined by advertising customers. Easy to remember the brand is what to eat. Eating, eating the MK.Price: The price must be reasonable for the quality of food and service. Not too expensive The general public can eat Pricing for both the high and low prices. All targeting to each group. With the ease of payment. Pay either a credit card or cash on restaurant menu in each restaurant Whether or Yayoi Suki has identified a clear price so as not to confuse customers. Japanese restaurants have opened 30 branches to capture market lower from MK Suki.Places: The place must be clean, safe,and not too crowded.There is convenient parking Most are located in malls and there are a lot of branches across the country. Most are focused on a Lotus and according to the General Department store.Promotion: Sign up to collect coupons for discounts advertised. Reflect the intensity of employees That will be happy to compose songs that stick to the ears. Enjoyable listen and remember that there is another menu Such as pork roast duck Timsum The image also emphasize the warmth of family and desire.To deliver the good to the people we love.Mainpoint 3 PRODUCTS CHARACTERISTICSSukiyaki in Thailand MK Suki There are a total of 353 all branches across the country, most are located in the shopping centre. Modern trade and the community include the Mall, Tesco Lotus, big c, Robinson Mall. The Esplanade is a major. Department source of customers with medium to high income level, with the total number of branches broken down by regions.ธุรกิจร้านอาหารญี่ปุ่นภายใต้ชื่อและเครื่องหมายการค้ายาโยอิที่ดำเนินการ โดยบริษัท asubsidiary เป็นบริษัทอาหารเอ็มเคอินเตอร์จำกัด โดยแฟรนไชส์จะมาจากประเทศญี่ปุ่น Plenus.Yayoi ร้านอาหารในบรรยากาศสบาย ๆ ของสดใส ญี่ปุ่นบริการอาหารภายใต้แนวคิด "เสิร์ฟอาหารร้อนอย่างรวดเร็ว" มุ่งเน้น บริการรวดเร็วแต่คุณภาพอาหารทั้งหมดได้ณวันที่ 31 มีนาคม บริษัทมีร้านยาโยอิใน 2013 รวม 95 สาขาทั่วประเทศ
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