Brand loyalty & reputation.
Over the years, Microsoft has been the leading OS and
software provider, which resulted in more than 90% market share for PC OS. Few other
brands are capable to compete with Microsoft for this reason. Even open source OS,
which are completely free and well suited to use for common user, find it hard to attract
users. Microsoft’s brand is the 5th most valuable brand in the world, valued at $ 57.8
billion. Brand reputation leads to higher sales and greater market share