To implement stakeholder
management, tourism planners are required to have a full appreciation of all the persons
or groups who have interests in the planning, process and delivery as well as outcomes
of the tourism service (Sautter and Leisen, 1999). Ideally, consideration should be
given to each stakeholder (group), irrespective of the level of interest and/or power
held. Thus, there are three key aspects to the management of stakeholders involved:
Firstly, stakeholders and their respective perceived stakes need to be identified, processes
necessary to manage the organisation’s relationships with its stakeholders need to be
established, and transactions or bargains among the organisation and its stakeholders
need to be managed (Freeman, 1984). Sautter and Leisen (1999) provide a simplistic
example for identifying stakeholders of tourism planning, which in the case of film
tourism would translate into Figure 2.