Franchisee's experiencewith the franchisor can strengthen or inhibit relational value perceptions and relationship satisfaction (Grünhagen & Dorsch, 2003). That is, as franchisees gain more experience with a
Franchisee's experiencewith the franchisor can strengthen or inhibitrelational value perceptions and relationship satisfaction (Grünhagen &Dorsch, 2003). That is, as franchisees gain more experience with a