which has been repeatedly advocated in recent years in developing 4 5 and industrialised countries.6 The code is intended as a minimum requirement by all governments and aims to protect infant health by preventing inappropriate marketing of breast milk substitutes. “The code applies to the marketing of breast-milk substitutes . . . including bottle-fed complementary foods, when marketed or otherwise represented to be suitable for use as a partial or total replacement of breast milk.”7 Product labels are often the only source of information available to consumers regarding the content and uses of a product, and public interest groups have documented multiple instances of formula companies providing misleading information on infant formula labels.8