The purpose of this research is to study “Factors Influencing Buyer Decision of
Shell Fleet Card in the Bangkok Metropolitan Area”. The sample is taken from 400
customers who use a fleet card and are located in Bangkok. The tool used for data
collection was a questionnaire. This statistical analysis uses the following methods;-
Percentage, Mean, Standard Deviation, One-way ANOVA analysis of Variance, LSD,
Pearson Product Moment Correlation Coefficient. This was completed using the SPSS for
windows Version 13.