2.3 Hypothesis Design and The Theoretical Framework
Satisfaction of the guests on the cleaning performances may differ for few reasons. Perceived gaps (Gronross, 1984) of the guests may cause satisfaction variance. Service system or process reduces service quality (Berry, 1980) that may cause satisfaction difference. Then, service gaps (Hoffman and Bateson, 2008) by the housekeeping personnel on the bathroom and room cleaning performances may also be liable for the satisfaction gaps. Thus, the study wants to explore the relationship between guests’ satisfaction with the cleaning services focusing guests’ gender and age as two segments. Since this study wants to explore the relationship between guests’ satisfaction with the cleaning service, the preceding discussion is summarized as hypothesis as
H1: Satisfaction of the guests concerning cleaning service is related to guests’ gender, and
H2: Satisfaction of the guests concerning cleaning service is related to guests’ age.
2.3 Hypothesis Design and The Theoretical FrameworkSatisfaction of the guests on the cleaning performances may differ for few reasons. Perceived gaps (Gronross, 1984) of the guests may cause satisfaction variance. Service system or process reduces service quality (Berry, 1980) that may cause satisfaction difference. Then, service gaps (Hoffman and Bateson, 2008) by the housekeeping personnel on the bathroom and room cleaning performances may also be liable for the satisfaction gaps. Thus, the study wants to explore the relationship between guests’ satisfaction with the cleaning services focusing guests’ gender and age as two segments. Since this study wants to explore the relationship between guests’ satisfaction with the cleaning service, the preceding discussion is summarized as hypothesis asH1: Satisfaction of the guests concerning cleaning service is related to guests’ gender, andH2: Satisfaction of the guests concerning cleaning service is related to guests’ age.
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