A crucial dimension for BMS was its explicit purpose of business: “Service to the
public.” This fundamental commitment can be appreciated especially in the current
post-crisis environment. It helped to build lasting trust of customers and employees,
brought in real earned profits and added value to all participants in the Bata enterprise.
The aims of business are historically significant and at least three modes have been
tried by entrepreneurs and corporate managers: (i) Shareholder dominance, (ii) Customer
dominance, and (iii) Employee dominance. Bata tried and succeeded with the
fourth way.