Traditional media remain a trusted source for information. When it comes to the news, there is no substitute for a factual, balanced story. And while it's true that more people are discovering news of the day through Facebook and other social media, such sites deliver information in headlines and sound bites. More often than not, those seeking the deeper story click on links to traditional news media websites. Additional evidence of traditional media's influence is the fact that more people are finding their way back to the network TV news. Last June, in an interview with Forbes, CBS Evening News anchor Scott Pelley noted ABC, CBS, and NBC collectively added more than a million viewers to their evening newscasts