Instead, the best advertisements are ingenious at leaving impressions. Consider my dinner party friend, who, after claiming to be immune to marketing, proceeded to describe an erectile dysfunction ad with impressive detail. She then intoned cigarette ad slogans ("Cal-l-l for-r-r Phil-lip Mor-ray-ssss") from the early 1950s when Philip Morris sponsored the "I Love Lucy" show. You can check out that clip, and other favorite advertisements hand-selected by me and the Atlantic staff, in the gallery below.