Participants also reported improvements in organizations’ environmental performance. For instance,
when discussing waste, Thomas at ERC talked about changes that were happening in the
organization as a result of the CMS, and commented about feeling “good about the steps that we’ve
taken internally to reduce [from] what we’ve been doing in the past”. At PUC, individual changes led
to significant collective benefits: in conjunction with the CMS initiative, 12 percent of the employees
targeted by the CMS made positive changes to their commuting behaviors, which resulted in a 5
percent reduction in carbon emissions.
Turning now to the second research question, an analysis of the coding frequencies of the PSD
principles showed that 492 total references were coded to the expanded list of 36 persuasive
system design principles (refer to Table 5). Of these, 228 (46%) were from vendors and 264 (54%)
were from clients. For the original 28 principles, there were 374 coded references accounting for 76
percent of the total.
Table 5.