• So, you think you know media relations. You’ve handled the tough questions, established some good relationships with key journalists and you know most of the how-tos.
• But what lies beyond these tactics?
• It’s the strategy. Increasingly we, as communicators, are being asked to demonstrate value and prove our worth. Having sound strategies in place is one of the sure-fire ways to do just that.
• Here are some helpful tips to build a media relations strategy from the ground up: