Identify key issues and approaches
There are many tasks involved in developing a product that is appropriate for your customers. The nature of your business and your idea will determine how many of these steps you need to take. You may be able to skip or duplicate certain stages, or start some of them simultaneously. Key tasks include:
generating and screening ideas
developing and screening concepts
testing concepts
analysing market and business strategy
developing and market testing products
implementing and commercialising products.