Meeting key points
- Introduced and talked about khun Ron’s background. eyHow Khun Ron’s experience can help their business with Plan B.
- Plan B would like to have a partner relationship rather than normal trading relationship with MI.
- Offer to give MI the information and support that they need in order for them to achieve their target.
- Convince MI to put more effort in to give their client compelling reasons of why they should be using OHM instead of other media platforms.
- K Vichai stated that the biggest issue for them is the price different between them and Kinetic. K Vichai mentioned that it is harder for them to pitch and win the clients when Kinetic is offering a cheaper price to client against them.
- K Vichai suggested that Plan B should find the way to fix this problem because it also happened with other vendor (VGI).
- K Vichai suggested Plan B could give MI other bonus, perhaps in bundle which they can use to be able to promote a competitive deal to their clients. Ron agreed this was a creative idea to diffuse too much attention to price competition and would discuss with Plan B management for further feedback.
- K Ron pointed out about the issue with the whole advertising industry where the price shouldn’t be the main issue but what the service and other thing that the agency has got to offer.
- K. Vichai mentioned that nowadays clients don’t stick to one agency but they choose to buy with whoever can give them the better price on each particular media platform. K Ron responded that in order to fix this problem agency should also find the way to increase the loyalty between the agency and clients in order to keep the long term relationship. We as a whole advertising industry should be working together as a harmony in order to help each other maximize the benefits.