In some instances the organization does not make the transition on a voluntary basis. If the firm is lucky, it will experience a “critical event” that will set the enterprise into a new direction with new management structure, marketing and planning. During the initial phase of product development good managerial background is not so important. At this time, the primary focus is on creating and developing innovative products and services. “When a firm enters the rapid growth phase, however, managerial talent becomes crucial. In fact many entrepreneurs lose control of their companies, because managing growth is quite different from managing start-up activities.”