Some simply reflects the influences of situational pressures or constraints in any given situation that make people in general more or less likely to behave in ways that we characterize with terms such as honesty, or selfishness, or for that matter liberalism or conservatism. Some of the variability reflects the influence not only of specific situational pressures and constraints but also of factors that determine the perceptual salience of particular stimulus features, or the cognitive availability of specific associations, schemas, or personal goals at a given point in time for the relevant actor.