IT maxims are identified from the business maxims. IT maxims describe clearly and concisely how a firm will meet business maxims through the use of IT, or more specifically how a firm will connect, share, and structure information and deploy IT across the firm . IT maxims must specify the firm’s approach regarding the role of IT and levels of investment relative to competitors, transaction processing (standardization, common interfaces, or local tailoring), and access and use of different types of data (e.g., financial, product, or consumer