Bait ’n Reel was established in 1983 by Jamie Roberts,
an avid fisherman and environmentalist. Growing up
in Pennsylvania’s Pocono Mountains region, Roberts
was lucky enough to have a large lake right down the
road, where he found himself fishing throughout
the year. Unfortunately, he had to drive more than
15 miles to purchase his fishing supplies, such as lines,
hooks, and bait. Throughout his early adulthood,
Jamie frequently overheard other fishermen expressing
their displeasure at not having a local fishing store to
serve their needs. Roberts vowed to himself that he
would open his own store if he could ever save up
enough money.