Dolly girl is the leading specialty retailer of cosmetic operating more than 10 stores across Thailand Dolly girl has helped, perhaps more than any other brand, attract attention to the cosmetic industry. Their advertising campaigns, including the Dolly girl Catalog and Dolly girl Fashion Show are visually appealle and controversial. The attention received by Dolly girl for their aggressive advertising campaigns has generated priceless word-of-mouth and media bytes to further enhance the Dolly girl brand.