The company gives a discount to online customers who press an order via website only. The discount in website is 10% discount. The reason why the company discount for online customers is that the website is at a low cost than other channels. The Company can be the difference of the cost to the discount for the customer and also attract more customers to purchase through the website. Moreover, to reduce the problem of a shortage of a sales person of the company and increase sales opportunities because the customers can buy products from anywhere 24 hours.
The design of the banner is bright and neat to represent the characteristic of the shop which are modern. The banner is properly placed and uses the word short but can understand how to convey and reflect the design of the product that is simple but elegant and look good and quality like the slogan of the company that “sit in your style”.
For online promoting, the company will advertise the company by purchasing advertising link from the most famous search engine, GOOGLE.com It will help customers can easily access the website. The reason that company chooses this website is, to promote the product and promotion. A group of people that use this website is all target groups and can be assigned to the scope for advertising, it can be accessed by every customer group that the company need through use google adwords that will be charged when the click of the website link that is shown after the customer putting keyword that match the words of the website.