Innovation is relative. I often hear the question asked, “Is that innovative? Because I think this other company has done it before.” However, I define innovation as anything new – or different – that changes the game for YOUR company. Leveraging what someone else has done is a perfectly legitimate innovation strategy. We need to always keep the end-game in mind and that’s competitive advantage. Don’t rule it out because you think it does or doesn’t qualify as innovative. Just ask yourself, “Will it make a positive difference?” If the answer is, “yes,” then go with it.