Travel-related online social networks have been used as a social interaction medium for tourists and as a platform for tourism organizations to represent themselves (Dickinger and Bauernfeind, 2009).There fore, it is important to highlight the importance of social interaction in the online social networks domain for travel. To build a social interaction with Gen Y members, online social networks marketers should consider specific marketing strategies. First, innovative Gen Y members tend to engage social interaction more than other generations. Therefore, managers who are responsible for online social networks marketing should attract innovative users by encouraging them to contribute more content and treat them as opinion leaders. They should also be aware that keeping the balance between innovativeness and simplicity is key in retaining loyal users and gaining new users.