Given these views, the measurement of visitor demographic profiles contains five attributes as follows: gender, age group, country of residence, highest education attained, and occupation. At the same time, travel characteristics are measured based on attributes such as, purpose of travel, frequency of visit, length of current visit, and travel party. Visitor preconception about local food was measured by three attributes: level of knowledge about local food, previous information obtained by hearing from others about local food, and previous information obtained by reading the information about the local food. The aforementioned discussion has led to the formulation of the following proposition:
Proposition 4:The visitor dining experience with local food in the destination is influenced by internal factors involving socio-demographics, travel-characteristics, past experiences, and visitors’ preconceptions or prior knowledge about local food in visited destination.
As mentioned previously by Ryan (2011)the quality of experience is affected by factors that are external to the visitors as well as by the internal characteristics of the visitors. The proposed framework incorporates external factors influencing local food related dining experiences into four, namely: food quality, food cultural-related, physical dining, and social aspects.