Social factors that affect the cruise line industry include the average age, niche markets and cultural norms. The industry attracts all ages but with the baby boomer generation now at the age where they can afford to take time off and buy cruises the industry expects to see a continued growth. The most popular cruise lines are the large cruise lines that cater to the majority. But there is an increase in niche cruise lines including Disney, spring break and singles cruises. The norms of the vast majority of cruises include beach attire, social events, as well as casual and formal dinners Technological In an era with continuous technological advances in modern technology, the cruise line industry is making accommodations to bring these advances onboard. Technology is adding to the onboard experience by providing travelers with such as Wi-Fi kiosks, RFID technology use for keeping track of children. The ships themselves have been following contemporary trend of "going green." Newer ships are beginning to use more eco-friendly waste, fue and water purification systems as well as more energy efficient appliances onboard